Our brokerage team has significant real estate experience, as well as compelling backgrounds in engineering, accounting, restructuring/turnaround consulting, investment banking, etc. We leverage our professional experience to maximize value in selling your home and ensure you receive superior customer service throughout the process. We rely upon detailed market analytics and proven negotiation tactics when setting prices and negotiating sales, respectively, and we utilize a team approach throughout the transaction, which means you’ll have a lead agent managing the process on daily basis but he/she will regularly consult with and rely upon the knowledge and resources of his/her colleagues within 33.
33 creates a custom marketing plan for each client it represents. We work intensively with the seller of the property to create and execute a personalized marketing strategy to achieve the most value for your home in a sale. Our goal is to ensure your property is well publicized and all marketing efforts are directed toward the appropriate target audience. Our experience in marketing, sales, strategy, design (print and photography) helps us connect with the right buyers, and our real estate and other professional backgrounds add precision and focus throughout the transaction.
Below is a selection of marketing strategies we pursue to ensure your property receives the exposure it deserves and to ensure we will find you a buyer who will pay top market value for your home!
A large extent of our marketing efforts is directed at top producing agents in the Chicago market. We begin by listing your property on the Multiple Listing Service (“MLS”) for full exposure to all local real estate professionals.
We distribute promotional flyers of your home to local real estate offices.
We stay in regular contact with relocation agencies in Chicago to target corporate transferees and other new residents of the city.
Our agents personally follow up with cooperating agents who have shown your home and provide weekly feedback & showing activity summaries to the seller.
We will arrange for professional pictures to be taken of your unit by a top architectural photographer. Virtual tour options will also be available upon request.
We will create a full color photo brochure for in-home display and distribution during showings and open houses. Your customized property brochures will incorporate professional design and photography along with well-written copy to entice serious home buyers as well as helping your home stand out amongst the rest after a long day of showings.
We hold both traditional weekend open houses, as well as evening open houses to showcase the property in a social setting and to accommodate potential buyers’ work schedules.
We position a distinctive and visible For Sale sign with corresponding fliers in front of your home (if permitted by associations in certain condominium sales scenarios).
Over 85 percent of home buyers use the Internet to search for homes, making this an essential part of our marketing strategy. To maximize your listing’s exposure online, we feature your home on all of the most popular real estate sites.
Your listing will be featured on the 33 website.
We will market your property frequently on Craigslist in its own custom and professional format.
Your home will also be featured on additional real estate websites including:
- ByOwner MLS
- Google Base
- HotPads Local.com
Our email campaigns target thousands of local real estate agents and qualified buyer prospects with details and photos of your home, a map to the address and a printable flyer.
We may also send additional correspondence highlighting any Open House events and price reductions.
We target buyers with a direct mail campaign to hundreds of prospects in your community to announce an upcoming Open House, New Listing, or Price Reduction for your home. Depending on preference, these fliers will be distributed by mail and/or personally distributed at high traffic areas in the neighborhood by our marketing specialists.
Our print advertising campaign includes classifieds and Open House ads in the Chicago Tribune, as well as additional newspaper and magazine advertising specific to the target audience.
Our full-time marketing staff and talented agents are constantly creating new creative ways to market your properties. The marketing strategy for each property is different and we are excited to create the perfect custom plan for you. We look forward to the opportunity to work with you on the sale of your property!